Professional Background

With over 16 years of experience, Jia Ni’s career has been shaped by her passion for creating meaningful, human-centered experiences — first for customers, and now for employees.

She began in the tourism industry, curating itineraries and leading customised tours – an experience that sparked her appreciation for personal connection and thoughtful services. She then transitioned into human resources at a Japanese MNC, where she supported expats and their families as they settled into life in Singapore – a role that deepened her cultural sensitivity and people-first approach.

For more than a decade now, Jia Ni serves as a People Developer and Experience Creator at the world’s most awarded airport – an icon many Singaporeans hold close to heart. In this dynamic and fast-paced environment, she focuses on building a culture of care where employees feel engaged, valued and connected. She has led the design and continual transformation of an immersive onboarding experience that helps new hires feel welcomed and connected. She also champions well-being initiatives and employee engagement efforts that strengthen community and belonging. On the development front, she supports functional skilling, leverages data-driven insights to guide learning initiatives, and collaborates across stakeholders to align people development with evolving business priorities.

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Coaching Specialty

Supporting individuals navigating career transitions, overcoming burnout, and reconnecting with their authentic selves.

Personal Background

As a true-blue Singaporean, Jia Ni finds comfort in a teh-c kosong or a good latte – especially on rainy days, when each sip feels like a warm hug to the soul. She cherishes quality time and meaningful conversations with her loved ones and enjoys her me-time.

She is passionate about personal growth, and draws strength from her own lived experience – one that has shaped her resilience and deepened her compassion for others.

Outside of work, she enjoys journaling, exploring mindfulness practices, creative crafting, and being in nature. She has a deep love for the countryside and exploring places off the beaten path where she can slow down, soak in local cultures, and step away from the pace of city life.

Giving back has always been close to her heart. Jia Ni has volunteered with Singapore Red Cross and Metta Welfare Association. She now finds deeper purpose as she serves as a Wish Granter, fulfilling the final wishes of the terminally ill.

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Coaching Style

Grounded in authenticity and empathy, Jia Ni creates a safe and non-judgmental space for reflection and growth. She gently supports clients through life transitions and personal growth, helping them reconnect with clarity and inner strength.

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Personal Philosophy

Always be kind to everyone, because behind every smile, someone might be fighting an unseen battle we know nothing of.