Professional Background

Sook-Yee brings two decades of rich, cross-sector experience in the technology industry, spanning both public service and the private sector. Her multi-faceted career has included roles in policy and planning, program management, sales leadership, learning and development, and customer success. Along the way, she has earned prestigious scholarships from the Singapore government and accolades such as the Hart Prize at University College London for academic excellence.

Today, she leads a diverse regional team across six time zones, managing a $100 million portfolio and supporting high-profile clients (including large MNCs and government agencies) throughout Asia Pacific. Over the past decade, she has built and transformed teams to thrive in complex solution-selling and SaaS environments, earning a reputation for strategic acumen and human-centered leadership. Working within a fast-paced, high-growth and often turbulent environment under private equity ownership, Sook-Yee has consistently demonstrated the ability to build resilience within her teams and maintain high performance levels through trust, empathy, and clarity.

From a soft-spoken civil servant to a respected leader in a global, market-leading company, Sook-Yee’s journey is a powerful testament to transformation and purposeful growth.

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Coaching Specialty

• Leadership development and career transitions
• Conscious parenting and relationship growth
• Emotional resilience, self-care, and personal well-being

Personal Background

Rooted in her early years in Malaysia and shaped by 25 years of life in Singapore, Sook-Yee is a lifelong learner and advocate for purposeful living. She is deeply committed to personal growth, conscious parenting, and emotional well-being.

She shares a close, nurturing relationship with her husband of over 20 years and their two teenagers, and remains a trusted confidante within her extended family. Navigating life’s complexities with compassion and reflection, she believes that happiness is grounded in the quality of our relationships, including the one we have with ourselves.

From school leadership roles to professional mentoring, she has always been drawn to serving others, uplifting people and communities with empathy and intention.

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Coaching Style

• Calm and patient
• Empathetic and non-judgemental
• Action-oriented and insightful

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Personal Philosophy

Sook-Yee believes true transformation begins with honest reflection. Her life’s work is grounded in intentionality, authenticity, and inner clarity.

“It’s not what happens to you, but how you react to it that matters.” — Epictetus